Senior on the front line
The person who sells is the person who delivers. No hand-off to a junior bench after kickoff.
AI & Business Intelligence consulting · US mid-market
Data, automation and AI that actually reach production.
A boutique of five senior specialists in BI, process automation, cloud and applied AI, for US mid-market companies in energy, retail and SAP environments.
- Fixed-price projects
- Weekly demos
- Senior-only delivery
Why Tonal
Senior people, specialist knowledge, sensible rates.
Boutique quality, 40–60% below US firm rates
A lean team with no account-management layers or big-firm overhead. You pay for senior work, not structure.
Industry specialists: ERCOT energy, retail, SAP
We already know ERCOT settlements, retail SKU and store hierarchies, and SAP tables, so we skip the learning curve.
Services
Six focused offerings. Fixed scope, fixed price, senior delivery.
Data & AI Diagnostic
2–3 weeks · Fixed price
We assess your data, systems and highest-value use cases, then hand you a prioritized roadmap. The fee is credited to your first project.
Business Intelligence & Data Models
Power BI · Fabric · Databricks
Governed data models and dashboards your teams trust: one version of the numbers, from source systems to the boardroom.
Energy Analytics for ERCOT & Central America
ERCOT · MER
Price, load, settlement and asset analytics for ERCOT and the Central American regional market. Raw market data turned into decision-ready views.
Process Automation & Integrations
Power Automate · APIs · RPA
Remove manual steps between ERP, CRM, spreadsheets and email with workflows and integrations that are monitored and documented.
Applied AI
Agents · Copilots · RAG
Assistants and agents built on your own data, with measurable success metrics agreed before we write a line of code.
Cloud & Data Platform
Azure · AWS · GCP · DevOps · FinOps
Secure, automated data platforms with cost control built in: infrastructure as code, CI/CD and FinOps from day one.
Every engagement can continue as a monthly managed-services retainer.
Industries
Three environments we know from the inside.
ERCOT / MER
Energy
Typical problems we solve
- Settlement and invoice reconciliation across nodes, load zones and counterparties
- Forecast-versus-actual tracking for load, generation and prices
- Market data spread across portals and spreadsheets, with no single view
Stores · Wholesale · E-commerce
Retail & Distribution
Typical problems we solve
- Inventory, sell-through and margin visibility by SKU, store and channel
- Replenishment and purchasing decisions made from stale spreadsheets
- Reporting that lags days behind sales because POS, ERP and e-commerce data live apart
ECC · S/4HANA
SAP-based Manufacturing & Logistics
Typical problems we solve
- Reports trapped in SAP transactions and manual Excel exports
- Order-to-cash and procure-to-pay steps still handled by hand
- No end-to-end view of plant output, on-time delivery and cost
How we work
Three stages. One senior team from the first call to operations.
-
Discover
We assess your data, systems and highest-value use cases, then deliver a roadmap with scope and budget.
-
Build
Weekly demos of working software. Scope and price agreed up front, delivered into production, not slideware.
-
Operate
Monitoring, support and enhancements for what we built, on a monthly retainer with response times you can hold us to.
Team
Five senior specialists. The people you meet on the first call do the work.
Managing Partner / Principal AI & Cloud Engineer
Leads every engagement end to end; architects cloud data platforms and production AI systems.
ERCOT Energy BI Specialist
Market, settlement and asset analytics for ERCOT and Central American power markets.
Retail BI Specialist
Sales, inventory and margin analytics for retailers and distributors.
Enterprise Process Automation Lead
Power Automate, RPA and API integrations across ERP, CRM and back-office systems.
SAP & Systems Lead
SAP data, integrations and reporting for manufacturing and logistics operations.
Clients
Companies we work with
Contact
Tell us what's slowing you down.
Send a short note or book a discovery call directly. A senior specialist replies, not a sales rep.